When talking of design trends, it seems to change at a very fast pace. Rather, it can be said that – design is constantly evolving. In fact, they seem to change like wildfire. When you are looking out to introduce a new design trend for your business, by the time it gets implemented, another design will take over the old one.
Over the last few years, design has been very much influenced by the imagery and style of yesteryear. It isn’t going to fade away any time sooner, rather the design experts agree to the fact that “while we are going to see the continuation of retro ‘designinspiration’ from the vintage 50’s, 60’s and 70’s to progress to the more colorful 80’s and 90’s.”
Going Through Graphic Timeline
If we look back into the twentieth century, then we will see that the graphic marketers during that time were needed to design for print media, which mainly included posters, billboards, and newspapers. But, by the mid-century, TV was also added to the media list. For which the designers needed to optimize the designs for the TV sector as well.
But, now standing in the 21st century, where technological advancement has taken place at a huge scale, the designers are now given the task of designing graphics that are suitable for the TV, smartphones, tablets, computer screens, as well as for the print media. Rather the graphics are not only limited for the online world, but also for offline.
According to Ken Boostrom, “media defines new aesthetics and style for graphics. Graphics will need to be mobile, interactive, and of different sizes and still tell their story.”
Graphics are very important for improving marketing results. Keeping up with the changes in design and the tech industry is crucial for reaching out to the target audience in the best possible way by proving them with impressive visuals.
The Future Of Graphics
Graphics are graduating more from content to become a marketing tool that helps in driving measurable results. In fact, digital graphic design has never been so popular and influential even a couple of years back.
In today’s competitive scenario, as a marketing tool high-quality graphic design helps in defining the brand. It can also help in differentiating it from others and can help in eliciting more responses effectively than the texts. For example, we can see the use of Instagram usage growing more than Facebook. With the rise of the DIY graphic tools the demand is always on the high.
Studies have shown that in fall 2015, significant changes have taken place on the free, mobile, and online graphics font. For example, Canva expanded to India, making its entry into largest market. Photoshop Fix will be available for free on iPad, thereby joining Aviary and Pixlr in the free mobile photo editing market. In fact these programs, coupled with other services like WordPress, Google Fonts, and some UI kits helps to put creative power in the hands of any designer who has a vision for a design project.
Graphic Designers Going For Modern Designs
Graphic designers can now find a unified balance for all the graphics they make by taking the help of the responsive design. It is always a major challenge faced by the graphic designers to keep the designs as consistent and scalable as possible, in order to fit into the widely ranging format.
Giving a close look we will see that, modern digital design demands for flat and dynamic, minimal but bold, modern and retro, and so on. Rather, modern graphics are tied to every facet of a brand.
Business organizations are adopting to these modern designs both for the digital space as well as for the real space.
- For The Digital Space – The abundance of the new type of graphic programs have now eased the graphic designers from the difficulty of designing responsive and scalable graphics. Minimalism & Flat Design have taken the center stage for graphic designing needs. Mainly because they can easily fit into any formats, sizes, devices, etc. Take the example of Google which uses Material Design along with Flat. Or the case of Starbucks which uses Flat Design but have reduced to 2 tones from 3. Or, take the case of Windows logo, how it changed over the last few decades from being a colored wave window to a simple window with four squares and using bold bright colors.
- For The Real Space – For the real-world design, the days of skeuomorphism is over for the most part, although we might get to see a bit of it in Material Design. Nowadays, the digital graphic expertsinstead of app icons designed to look like beveled, textured metal buttons, billboards are being used in the form of digital flat tiles. Not only that the business cards are now being designed in such a way that it does not looks a piece of cardboard. Now business cards are simply given a geometric shape and have a simple text, logo of the company, QR code in it. They seem to be more like a website’s landing pages. For the real world, the demand for simple color schemes, flattened texts and logos.
We can say that effective graphic are not any more about just trendy and modern which is followed just for the sake of keeping up with the latest design trends. Rather, a good graphic designs is optimized for the modern devices, and formats.